Review: Brand NFL by Michael Oriard

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Academic and former Kansas City Chiefs player Michael Oriard examines the NFL's growth as a brand.
Roger Goodell

Big Game, Mark Leibovich

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Mark Leibovich, who writes for the New York Times Magazine and mostly deals in the world of politics, goes behind the scenes of the NFL.

The Billion Dollar Game, Allen St John

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Allen St John, a former Wall Street Journal writer, attempts to provide an overview of everything that goes into making the Super Bowl happen, with mixed results.

Tailgating, Sacks and Salary Caps, Mark Yost

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If you're interested in the economic side of the NFL then this is a solid grounding.

The League, David Harris

2
David Harris's 1986 book shed light on the backroom tensions causing problems for the NFL.

Monday Night Mayhem, Marc Gunther & Bill Carter

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The behind-the-scenes story of the creation of ABC television's Monday Night Football.